Sales Meeting in Vechta, Germany
An impressive figure indicates how important the Middle East & Africa region is for the future of agriculture: 60 % of the unused arable land worldwide is located in Africa.
An enormous potential, not just for arable farming, but also for livestock production. The demand for animal protein is growing rapidly, driven by population growth, urbanisation and higher incomes.
The demand for animal protein is growing rapidly
For Big Dutchman, this means that MEA is a central market. That is why the poultry equipment supplier recently opened a new logistics hub in South Africa. Colleagues from 15 countries came to Vechta, Germany, for the MEA Sales Meeting, including teams from South Africa, Algeria, Morocco, Saudi Arabia, Egypt, Kenya, Turkey, etc.
State-of-the-art-solutions
In contrast to ten years ago, Big Dutchman customers in the region focus on state-of-the-art solutions. Digital, interconnected, sustainable! Jan Schomaker, future Head of Region MEA: “Around 70 % to 80 % of our orders are new projects: buildings, equipment, photovoltaics, batteries and manure treatment. The market today wants turnkey solutions of the highest level.”
An example: Big Dutchman is currently building a modern farm near Kigoma at Lake Tanganyika. Fully equipped with a digital control system, solar panels and control cabinets made in Calveslage. PV is a real game-changer in this area: lots of sunlight, individual locations, self-sufficient energy supply.
What does this mean for the teams on site?
Service
Service, consulting and knowledge are decisive factors. Big Dutchman sales and service teams support customers not only in technical questions but also provide advice for a sustainable farm design.
